Philosophy
We build bikes for people who love to ride. It's the core of what we do. We know that there are a million different types of riders out there. People who love long, epic rides; people who love sessioning the jump park; people who love cross-country racing, and those who just love it all. The combinations are endless, and so are the possibilities.
As a bike company, we've made it our mission to create a high-grade quiver of bikes that meets the needs of the myriad of off-road cyclists out there. To do this we pay particular attention to innovation, quality, and detail. Bikes for people who love to ride designed and built by people who love to ride. That's the secret-letting the passion of riding create beautiful, strong, high performance bikes.
When you get on a Rocky Mountain and take it for a spin you'll realize we practice what we preach. Building bikes for all types of riders which meet our standards is why we've developed four independent, purpose-built full suspension systems. It's why our R&D facility is located right beside our factory. It's why we're not a mass production operation. We hand build our bicycles and all of our wheels. We also invest heavily in quality control and high construction standards. It's why we offer everything from steel hardtails to 9-inch suspension downhill rigs. And, it's why we use name brand quality tubing and name brand components to build our bikes.
Even though we're bigger than we were when we started 27 years ago, we still employ the same practices, the same hands on approach we did then. It's all still right here in Vancouver, British Columbia, and because of that, subject to the constant scrutiny of all our employees. The noises from our factory can be heard right in our head offices.
We are a semi-custom bike manufacturer. We're not huge and were not trying to be. We're not pumping out hundreds of thousands of bikes a year. It's because of this we can take our time to ensure that every Rocky Mountain is the best it can be. So, if you want a quality ride from the tubing right through to the wheels, this is where you belong. Bikes built for riders, by riders, in a place where the riding rules.
